Note: This case study contains only content from my work as a Brand Designer for Concepta Technologies due to project information confidentiality requirements. As a UI Designer, I participated in developing wireframes, interfaces, prototypes, conducting research, attending client meetings, and conceptualizing new projects, among other UI-related tasks.
At Concepta Technologies, I served as a UI Designer and Brand Marketing Designer. My work primarily focused on evolving the brand's style and enhancing its visual identity.
Brand Design
As a Brand Designer, my role was to build upon the existing brand framework rather than creating it from scratch. I introduced new ways to use colors, typography, and design elements to keep the brand fresh and engaging. This included updating the color palette, refining typography choices, and incorporating modern design elements that aligned with current trends.
Content Creation and Social Media
I also created a variety of content for Concepta’s social media channels, including videos and posts. These were designed to boost brand awareness and engage our audience effectively. Each piece of content was crafted to be visually appealing while maintaining the brand's voice and identity.
Other Materials and Campaigns
In addition to social media content, I was responsible for creating concepts for various campaigns and advertisements. This included developing brand concepts for new technologies and leading the creation of the 2022 tech survey. For each campaign, I crafted a cohesive visual identity that aligned with the overall brand strategy, ensuring consistency and impact across all materials.
Web Development
Furthermore, I was involved in web development projects, creating landing pages and websites for Concepta Technologies. This included designing user interfaces, developing prototypes, and collaborating with developers to ensure seamless integration of design elements.
Collaboration and Research
My role required extensive collaboration with stakeholders and developers worldwide. I conducted thorough brand research to ensure that all design decisions were data-driven and aligned with the company’s goals. This collaborative approach ensured that the brand’s evolution was cohesive and resonated with both internal teams and external audiences.
UI Design Contributions
In my capacity as a UI Designer, I was involved in creating wireframes, developing user interfaces, prototyping, and conducting user research. I participated in client meetings to understand their needs and translated these insights into effective UI designs. My work contributed to the development of concepts for new projects, ensuring they were both user-friendly and visually compelling.