Overview
Heróis da Pizza is a themed pizzeria with branches in Balneário Camboriú and Florianópolis, known for its superhero-themed dining experience. The restaurant stands out by offering both dine-in and delivery services, with delivery riders dressed as superheroes.
Campaign Concept
We developed a launch campaign for the new delivery service of Heróis da Pizza in Balneário Camboriú. Leveraging the character Velotáz from the Hero League, renowned for his super speed, we positioned him as the central figure in the campaign, highlighting the importance of swift delivery service.
Creative Execution
A new illustration of Velotáz, transformed into a delivery person, was created to anchor the campaign. Photos of Balneário Camboriú were incorporated to provide a local backdrop, adding a sense of familiarity. Urban graphic elements were integrated into the artwork to depict the delivery journey through the city streets. The campaign tagline, "The delivery that will save your nights," served as a bridge between the real world and the superhero universe, reinforcing the theme and capturing the audience's imagination.
