Overview
Le Butcher is a gourmet burger delivery service based in Balneário Camboriú, Brazil. Founded by three friends with a passion for perfecting the art of burgers, the brand is committed to delivering an exclusive culinary experience focused on quality and attention to detail.
Campaign Concept
The challenge presented to me was to develop the visual identity for Le Butcher, a name pre-defined by the client. The goal was to create a brand image that conveys the essence of a high-quality restaurant, setting it apart in the competitive culinary landscape.
Creative Execution
Drawing inspiration from the name "Le Butcher," the visual identity was centered around the concept of a skilled and dedicated butcher. The logo, therefore, serves as a representation of this ethos, portraying a tireless butcher determined to achieve culinary excellence. The design captures the essence of craftsmanship and commitment to quality, reflecting the brand's core values and positioning it as a purveyor of premium gourmet burgers.
