Overview
Sabor Brazuca, a delivery restaurant in Balneário Camboriú, Brazil, aimed to infuse its brand with a distinctive Brazilian identity. The challenge was to stand out in a crowded market while maintaining affordability and efficiency.
Campaign Concept
The primary challenge was to encapsulate the essence of Brazil within the brand's visual and verbal identity, ensuring immediate recognition and resonance with the target audience. With an array of delivery options available, it was imperative for Sabor Brazuca to evoke a sense of authenticity and vibrancy, setting it apart in a crowded market.
Approach
To address this challenge, we adopted a meticulous approach centered around authenticity and accessibility. The brand name, "Sabor Brazuca," was carefully crafted for its simplicity and resonance, facilitating easy identification within delivery applications. Drawing inspiration from Brazil's rich biodiversity and cultural heritage, the choice of a Parrot as the brand's emblem symbolizes the nation's vibrant flora and fauna. Complemented by the bold colors of the Brazilian flag and a rounded typography, our design aimed to foster a sense of closeness and familiarity with the audience, enhancing brand affinity and recall.
Outcome
The resulting brand identity successfully captures the spirit of Brazil, inviting customers to embark on a culinary journey that is both authentic and accessible. By infusing every element of the brand with Brazilian flavor, Sabor Brazuca distinguishes itself as a beacon of cultural authenticity amidst a sea of options. With its striking visual identity and commitment to quality and convenience, Sabor Brazuca is poised to become the quintessential choice for those seeking an authentic Brazilian culinary experience, delivered directly to their doorstep.
